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Top 10 Ways to Use Attraction To Build Your Business
Most business people would rather have
customers seek us out based on a strong personal referral from a satisfied
customer, than go to the expense of mass advertising. It's called marketing
through attraction. It's about offering phenomenal value. It's about being
liked, about being respected, about having potential customers wanting to do
business with us! It's very efficient, and it's very cool! The problem is that
for most business leaders the specifics are often vague or confusing. Here are
ten practical steps:
1. Have a Strong Personal Foundation. People who are stressed, worried, tired or
not having fun are very unattractive. Keep yourself rested and have some fun
every day. Laugh, enjoy your life, and fix or eliminate the things that get in
your way. It doesn't cost, it pays!
2. Do Stuff You Enjoy. A huge key to attracting clients is to be in a business
you love. If you love it enough, you’ll get very good at it. You’ll talk about
it, connect with other people, and things will happen. Enjoy skiing? Run a ski
resort! I’ve never met a business owner who works as hard as some people do on
their golf game. Work with passion!
3. Superb Personal Boundaries. It’s very hard to attract flies when you’re
swatting mosquitoes! Be sure the people in your personal and professional life
know what you need in terms of space, privacy, respect and honesty. It makes
life easier, and living easy is very attractive!
4. Extraordinary Personal Standards. Understand how you want to live, and settle
for nothing less. Even in business, we are attracted to individuals who have
chosen their path and are proceeding boldly. Your life is your own; live well,
be bold.
5. Extreme Service. Good enough, never is! Even excellent performance is
probably not enough to attract the clients you really want. Only extraordinary
performance will draw the world to you! Give valuable extras, provide service
before your clients ask. Learn from every mistake. Your customers, especially
the unhappy ones, are your best R&D team! That attitude will draw the world to
your door!
6. Delight in the Details. Both heaven and hell are in the details. Even a
fabulous gourmet meal, thrown on a paper plate and tossed at the customer would
not be attractive. Pay attention to the presentation, the packaging, the
delivery. Track the details! Little things count.
7. Avoid the cost of delay. Arrange your business and your life so that you can
respond to a great idea immediately! Having reserves of space, time, money,
energy and creativity allows you to make that call, sign a contract, form a
partnership or start a new venture literally over-night. To attract the world to
you door, answer promptly when opportunity knocks!
8. Risk nothing! Or, to put it another way, take no significant risks, and
always control the down-side. Having a reserve allows you to launch a website in
a few hours’ time with a tiny investment. If it doesn’t work or you simply
change your mind, you walk away with no significant loss. Arrange your business
(and your life) so that when a great idea happens, you can respond quickly and
easily. And if it goes sour, you simply
smile and move forward.
9. Understand the Capillary System. The old way was to network with a hundred
people and advertise to as many as you could reach. Now, you can give away
thousands of newsletters, a hundred free T-shirts, sponsor a contest or let
100,000 people visit your website! Some will try only the free stuff, some will
buy a book or tape or take a class, and some will go for the whole deal.
Understand about free samples, introductory specials, and first class
presentation!
10. Understand the law of large numbers. It costs no more to have thousands of
people see your website every day than to have 6 visitors a month. A great
website costs no more than a few newspaper ads, but a billion people can see it!
No matter what you’re selling, only about 1% of the population is going to buy.
But now, that one percent can still add up to millions of people! Understand the
"law of large numbers" and use it to attract the customers you want!
You can build a business by selling stuff, or by serving people's needs. Both
will work in the short-run, but the really great fortunes, and the really great
opportunities have always favored those who serve people. Build a "better
mousetrap", and let the world beat a path to your door!
"Written by Dr
Philip E. Humbert, writer, speaker and success coach. Dr.
Humbert has over 300 free articles, tools and
resources for your success, including a great newsletter.
It's all on his website at: http://www.philiphumbert.com"
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25 Super-Practical Steps to Build Your Business!
